Privacy Policy

Effective Date: July 8, 2026

TANKA WEST LLC ("TANKA WEST," "Company," "we," "us," or "our") respects your privacy and is committed to protecting the information you provide to us. This Privacy Policy explains how we collect, use, disclose, share, store, and protect personal information when you visit our websites, submit information through our forms, request an insurance quote or review, communicate with us by phone, text, or email, or otherwise interact with our marketing and lead generation services.

By using our website or submitting your information, you acknowledge that you have read and understood this Privacy Policy.

1. Nature of Our Business

TANKA WEST LLC operates as a marketing, advertising, and lead-generation company connecting Idaho consumers with licensed insurance agents, agencies, and carriers. We are not an insurance carrier, underwriting company, or policy issuer unless expressly stated otherwise.

We collect consumer information and may share, distribute, transfer, or disclose that information to licensed insurance agents, agencies, carriers, advertisers, marketing partners, lead buyers, and other third-party service providers for purposes including: providing insurance quotes and reviews; marketing insurance-related products or services; consumer outreach; advertising; analytics; lead verification; and related business purposes.

2. Information We Collect

Personal Information including, but not limited to:

• full name;
• phone number and mobile number;
• email address;
• mailing address and property address;
• ZIP code;
• date of birth;
• vehicle information (year, make, model, VIN when supplied);
• driver information (household drivers, license status);
• current insurance carrier and policy information you choose to share;
• household demographic and lifestyle details relevant to insurance underwriting.

Technical Information including IP address, device identifiers, browser type, referring URL, pages viewed, timestamps, and interactions collected through cookies, pixels, tags, server logs, and similar technologies.

Communication Records including call recordings, text messages, chat transcripts, and email correspondence, where permitted by applicable law.

3. How We Use Information

We use the information we collect to:

• fulfill your request for an Idaho Auto Protection Review or insurance quote;
• connect you with licensed insurance agents and carriers;
• respond to your inquiries;
• contact you by phone, SMS, email, or mail regarding insurance products and services;
• market related insurance products, discounts, and services;
• verify the accuracy of submitted information and prevent fraud;
• improve our website, campaigns, and services;
• comply with legal, regulatory, and contractual obligations.

4. Sharing of Information

By submitting your information, you expressly consent to the disclosure and sharing of your information with our marketing partners, licensed insurance agents, agencies, carriers, lead buyers, service providers, and other third parties for the purposes described in this Privacy Policy. These recipients may contact you by phone, SMS, email, or other means, including through the use of autodialers or prerecorded messages, whether or not your number appears on any state or federal Do Not Call registry.

We may also share information: (a) with vendors and service providers who perform services on our behalf; (b) in connection with a business transfer such as a merger, acquisition, or sale of assets; (c) to comply with legal obligations or respond to lawful requests; and (d) to protect the rights, property, or safety of TANKA WEST LLC, our users, or others.

5. Cookies, Tracking, and Analytics

We and our advertising partners use cookies, pixels, tags, session replays, and similar technologies to collect information about your interactions with our website. We may use platforms such as Google Analytics, Meta (Facebook) Pixel, TikTok Pixel, and other advertising and analytics providers. You can control cookies through your browser settings; disabling cookies may affect functionality.

6. Communications and TCPA Consent

By submitting your information, you agree that TANKA WEST LLC, our marketing partners, and the licensed insurance agents and carriers we share your information with may contact you at the phone number(s) and email address(es) you provided, including by autodialed calls, prerecorded or artificial voice messages, and SMS/MMS text messages, for marketing purposes related to insurance. Consent is not a condition of purchasing any goods or services. Message and data rates may apply. You may opt out at any time by replying STOP to any text message or by contacting us at the address below.

7. Your Rights and Choices

Depending on your state of residence, you may have the right to request access to, correction of, or deletion of your personal information, or to opt out of certain uses of your information. To exercise any right described in this section, contact us using the details in Section 11 below.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, comply with our legal, tax, accounting, or reporting obligations, resolve disputes, and enforce our agreements.

9. Security

We use commercially reasonable administrative, technical, and physical safeguards to protect the information you provide. However, no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

10. Children's Privacy

Our services are intended for individuals who are at least 18 years old. We do not knowingly collect information from children under 13.

11. Contact Us

Questions about this Privacy Policy or requests concerning your information can be sent to:

12. Updates to This Policy

We may update this Privacy Policy from time to time. The "Effective Date" above indicates when this Policy was last revised. Continued use of our website after updates constitutes acceptance of the revised Policy.